Hi,
My endusers want a form with a number of 10+ topics where web visitors can only opt-in.
Right now if they only select 2 of 10 topics and submit the form they automatically opt-out on the remaining 8.
This is very inefficient in the following scenario:
- Form has 10 + topics , form is meant to add topics in addition the web visitor is already subscribed for.
- Imagine a user that already subscribed for 7 out of 10 topics and wants to add one more topic and checks this topic on the form and submits the form. This web visitor will opt-in for 1 topic but opt-out for the 7 other topics without intending to do so.
Right now the only OOB way to do this would be to let the topic automatically checked - which is not always legal (esp in European Union). It would be great to have an OOB way to create a form where web visitors can only opt-in. So they can opt-out in another place like the preference center.
Comments
This needs to be adressed ASAP, we have been losing more active subscribers than gaining new ones because of this! As of right now the only GDPR-compliant way to let people opt in to our 13 brands newsletters are with specific newsletter forms. We had to remove the "Yes please, send me your newsletters" from all our forms for events, webinars, white papers etc.
Category: Marketing Pages, Forms, and Surveys
Thanks for the update Ben.I sincerely hope that Microsoft is further postponing the retirement of Outbound Marketing until this is sorted.
Category: Marketing Pages, Forms, and Surveys
Agree. This is going to severely impact our subscriber numbers. Not impressed that we're being forced off outbound marketing before this is sorted. I got word from Microsoft that they are looking to configure marketing form and consent behaviour to avoid unintentional opt out towards the end of 2025 calendar year.
Category: Marketing Pages, Forms, and Surveys
Very discouraged by Microsoft's response. The fact that they see this is a mere idea that need more feedback and not a regression from Outbound Marketing signals that they are out of touch with their users. With that said, it is currently the Top 3 ideas in this sub forum.
Category: Marketing Pages, Forms, and Surveys
We have the same issue. We generally include an opt-in checkbox on all of our forms, whether implemented using the form capture code on our websites, or as stand-alone forms. As previously mentioned by others in the comments, if a customer fills a form and checks the box and opts in today but tomorrow submits another form and forgets to check the box or chooses not to because they don't think they need to check it again, they are being opted-out without actively choosing to opt-out.
Category: Marketing Pages, Forms, and Surveys
I get the same issue in Real-Time Marketing forms. In Outbound Marketing, that is set to retire in April, I do not have this problem. If this is not fixed before, we will not be able to gather subscribers in lead and event registration forms, which would be a terrible loss of functionality. Especially considering that the D365 Customer Insights solution is rather expensive.
Category: Marketing Pages, Forms, and Surveys
Currently, the behavior for msdynmkt_marketingform leads to unintended opt-out actions in opt-in only forms, which affects user experience and subscription accuracy.ScenarioImagine a user already subscribed to several topics visits our website to opt into a new topic. However, because they’re not logged in, we can’t pre-check topics they’re already subscribed to. When they submit the form to opt into the new topic, any topics they didn't select in the form are automatically set to "opt-out," which they didn’t intend to do.This is problematic in cases where the form is designed solely for opt-in. Users expect to add new subscriptions without impacting their current ones, but this form's default behavior assumes unchecked topics should be opted out.Expected BehaviorFor opt-in only forms, the form should allow users to add new topic subscriptions without affecting their current subscriptions. Specifically:If a user selects a topic, they should be opted into it.If a topic is left unchecked, it should leave the user's existing subscription status unchanged (neither opting in nor out).Suggested SolutionIntroduce an option in msdynmkt_marketingform configuration to select "Opt-in Only Mode." This mode would:Preserve existing subscriptions when a user submits the form without selecting a particular topic.Only modify the subscription status for topics that users explicitly select.
Category: Marketing Pages, Forms, and Surveys
It should be possible to choose if a Form updates Opt-outs (only Opt-ins) when used as subscription forms.Currently Forms always update consent, if added onto the form - either as opt-in or opt-out.Example: We have setup preference centers with topics like; Newsletters, Event invitations, Surveys.These are options that an end user can subscribe to from our website.Person A subscribes to topic: Newsletters on the Form on our website.Their contact point consent will update as follows: Newsletters Opt-in, Event invitations Opt-out, Surveys Opt-out.A moment later, they decide to also subscribe to Event invitations and navigate back, selects only Event invitations (because on the previous submit). Their contact point consent will update as follows; Newsletters Opt-out, Event invitations Opt-in, Surveys Opt-out.Also, there might be scenarios where on Forms we would like to promote our newsletters "You might be interested in our monthly newsletters in following topics; A, B, C". But this is now impossible, because even if the end customer had previously subscripbed to one of these topics, new Form submit will set these topics to Opt-out (if not always manually opted in on forms).To me, Opt-outs should always happen in Subscription Center/ Preference Center forms, where End user can actually see their current selection. If this is not the case for everybody, it should at least be a selection on the Form whether it updates Opt-outs or not.
Category: Marketing Pages, Forms, and Surveys
Below I have listed a Business use case in which I have noticed a profound problem:1. I create a marketing form with a purpose and an associated topic2. I submit the marketing form and click on the purpose and the topic → Output: Purpose is opted-in, Topic is opted-in3. I submit another marketing form that also contains the same purpose and the same topic, but only click on the purpose (topic unchecked) → Output: Purpose is opted-in, Topic is opted-out (updated from opted-in without an unsubscribe)Problem: although consent has already been given, it is automatically withdrawn by submitting a form with the same topic, even though there is no active unsubscribe. This in turn can lead to opt-ins being lost, even though they still want to receive communication. (e.g. in a contact form where a newsletter checkbox is optional) Usually if contacts do not want to receive any emails, they would actively unsubscribe from the communication via the unsubscribe link in the mail in the Preference Center. Now, the consent is changed via every form submission regardless of wether it is a subscription center form or a marketing form that contains the same topics, which I see as a logical error.Desired functionality: When submitting a marketing form, it should be checked whether an opt-in already exists for the unchecked purposes/topics provided. If there is an opt-in, this should remain in place or at least there should be the possibility for users to prevent automatically opt-out the contact when not checking the checkbox. An opt-out should only be generated by an unsubscribe of a purposes/topics in the Preference Center.
Category: Marketing Pages, Forms, and Surveys
This is really important, silence, pre-ticked boxes, or inactivity do not constitute valid consent or withdrawal of the same!
Category: Marketing Pages, Forms, and Surveys
Administrator on 2/24/2025 1:09:15 PM
Thank you for your feedback. Currently this is not on our roadmap, but we are tracking it, and with more feedback and support from the community we may consider it in the future. Sincerely, Petr Jantac, Microsoft