The planned communication frequency can only be defined on an tenant level and therefore it is the same benchmark for every customer in the system. In real live, I would need to differenciate the planned communication level, e.g. based on customer ABC rating. As well as per role: It is unlikely to interact with a CXO as often as with a purchasing manager. So my suggestion would be that the default definition should be done at the current level (tenant), but it should be possible to adjust it for every individual account and finally for every individual contact at an account.
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Ideas Administrator

This is understandably a fair feature request.  Communications requirements vary based on individuals, types of deals, among other attributes.  Additional health granularity is in our plans.