Use Case

The users of Customer Insights - Journeys at Convatec need the ability to apply 'Brand Profile' theme elements consistently and efficiently across all emails, forms and landing pages that will be customer facing. This will allow Convatec to ensure consistency and adherence to Convatec branding and improve Customer experience.

Problem

While the 'Brand Profile' functionality is available within the real-time email designer of Customer Insights - Journeys, it is not present within 'Forms' or the 'Preference Center' unsubscribe landing page. There is the ability to manually recreate each setting and custom fonts within 'Forms' but this is repetitive and time consuming for Users. There is no 'Brand Profile' or 'Theme' functionality available within the 'Preference Center' unsubscribe landing page, leaving Convatec no way to present the additional fonts and other branding styles elements to the unsubscribe page and results in a highly visible Convatec unsubscribe landing page that is not complaint with company branding.

Proposed Idea

The inclusion of both the 'Brand Profiles' and 'HTML' editor functionality to both 'Forms' and 'Preference Center' unsubscribe landing page would be extremely helpful to Convatec. Users would experience consistent functionality across 'Email designer', 'Forms' and 'Preference Center', no repetitive, manual actions would have to be taken by users and Convatec would be able to ensure compliance across all highly visible customer facing forms.