Pros of the Proposed EnhancementIncreased Promotional FlexibilityRetailers gain greater control over how discounts are applied, enabling targeted promotions such as “Buy 3 items, get the cheapest one at 10% off” or “Spend $100, get the lowest-priced item free.”Supports both customer-centric and retailer-centric strategies by allowing configuration for lowest or highest value item discounts.Improved ProfitabilityBy applying discounts to the cheapest eligible item rather than the highest-priced one, retailers can better manage margins while still delivering attractive promotions to customers.Enhanced Customer ExperienceProvides clear, predictable discount behavior that aligns with common retail promotional patterns, improving transparency and customer satisfaction.Configurable and AutomatedOnce the threshold is met, the system automatically identifies and applies the discount to the correct item, reducing manual configuration errors and ensuring consistency across transactions.Better Alignment with Real-World Retail ScenariosMany retailers use “cheapest item” promotions in physical and online stores. Supporting this out-of-the-box in Microsoft Dynamics 365 Commerce brings the platform closer to common retail marketing practices.Competitive DifferentiationEnables retailers to design more sophisticated discount structures without requiring complex customizations or third-party extensions, thereby increasing agility and reducing time-to-market for promotional campaigns.