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In OBM, I use the "Query View" in almost every static segment I make. A lot of our target lists come from excel files, so I build out the query in excel & paste it into the query view. This means, the segment is not something I can easily query with a couple of CRM filters. Not having this functionality (or anything close as far as I can tell), has been quite frustrating.
Being able to scan manufacturer coupons and have the POS automatically apply the discount—based on the GS1 barcode—is essential. It avoids manual workarounds, reduces errors, and ensures a smooth customer experience. If we can also import vendor coupon data at HQ to match these barcodes, it will save a lot of time, money, and effort across the board.